Never Buy Deodorant Again! The Apply™ Story
- by My Store Admin
-
Never Buy Deodorant Again! The Apply™ Story
Imagine never having to buy another deodorant again. That's the idea behind Apply™, the refillable deodorant that's kind to your skin and the planet. We set out to create a deodorant that smells fabulous, stops sweat in its tracks, and has minimal environmental impact, all without skimping on user satisfaction. Join us as we delve into the creative process behind shaping the ultimate deodorant – one that's bound to be your last purchase ever.
The Applicator: Designed for Durability and Reusability
Perfecting the material for the Apply™ applicator was pivotal, as it defined the overall look and feel of the brand. Ultimately, we settled on plastic. Why? Because of its resilience. Your Apply™ Deo can easily accompany you on holidays or gym trips, snugly fitting into our Apply™ washbags while maintaining its lightweight and premium design.
But there's more to it than that. As our applicator is designed to be used again and again, we needed a material that could be easily filled with liquid deodorant, rinsed out, and washed without fear of rusting. Many other refillable deodorant applicators on the market are heavier, require more energy to produce, and are difficult to fill. Our goal was to provide an applicator that is simple and easy to refill, minimising spillage from the sachet.
The Sachet: Minimising Waste with Recyclable Refills
When considering how to package our refillable deodorant, we focused on minimising materials while ensuring simplicity in both usage and shipping. The fully recyclable Apply™ sachets are light to ship and use 97% less plastic versus an Apply™ applicator. That's a huge reduction in plastic waste!
Here's how easy it is to refill your Apply™ applicator:
- Unscrew a clean Apply™ refillable roll-on applicator, keeping the bottom section on a flat surface.
- With a pair of scissors, simply cut off the tip of the spout on the fully recyclable sachet, which is cleverly designed to fit within the Apply™ applicator.
- Squeeze all the product into the applicator until the sachet is empty.
- Reattach the top of the Apply™ bottle to the bottom, and you’re ready to go.
To clarify, the 97% less plastic claim is comparing the use of the sachet to an Apply™ applicator. This means you're dramatically reducing your plastic consumption by choosing refills.
The sachet can be rinsed and recycled with plastic films at most large supermarkets. (Please check availability in your area.) This is a significant achievement for our team, as most sachets typically end up in landfills. Reaching this level of recyclability has been a major milestone.
The Apply™ Washbag: Sustainable Style On-the-Go
In today’s world, sustainability and style go hand in hand. The Apply™ Recycled Washbag is the ideal companion for those who value conscious living without sacrificing quality or aesthetics. This washbag, crafted from recycled rPET plastic bottles, showcases a minimalist, neutral grey tone that adds a modern, eco-chic look to your daily essentials.
Perfect for the gym, weekend escapes, or any adventure, the Apply™ Recycled Washbag features:
- Eco-Chic Design: Made from recycled plastic bottles, this washbag represents a commitment to sustainability without compromising on durability or style.
- Spacious Interior: A roomy, lined main compartment with an oversized zip ensures space for all your necessities, from toiletries to travel-sized skincare.
- Versatile & Durable: Built for an active lifestyle, it’s resilient enough for any journey while keeping a sophisticated, neutral look.
The Apply™ Recycled Washbag isn’t just a product; it’s a reminder that small choices can make a big impact. Embrace sustainable style—without compromise.
Ready to join the refill revolution? Shop now and experience the Apply™ difference! https://weareapply.com/collections/all